Privacy Policy

Our commitment to your privacy

American Forests takes your privacy concerns very seriously and has created this comprehensive policy to demonstrate our strong commitment to honoring your privacy preferences and protecting any personal information you may share with us.

This policy is intended to be used by visitors to and all subdomains of to understand what information is collected and how it is used to determine consumer choice and informed consent. Using recognized best practices for information collection and sharing, we protect your personal information and secure your data from unauthorized access, use, or disclosure on computer servers in a controlled, secure environment.

The Information We Collect

American Forests collects and uses personal information voluntarily provided to us through our websites, in the mail, by phone or email, and via event registrations, advocacy efforts, reply forms, and other channels.

When you visit our websites, information about your computer hardware and software is automatically collected by American Forests. Portions of our websites use temporary cookies to maintain data related to the user during navigation, such as such as map zoom levels and map locations within all Tree Equity Score applications. No personal data is collected through the use of cookies. Website users will remain anonymous unless they choose to enter their personal information, such as when they create a login to access the Tree Equity Score Analyzer.

American Forests uses Google Analytics to measure visitor interaction with the website. This information helps us to continue to improve the user experience with the American Forests website and other interactive channels. Google Analytics' Privacy Policy is available for review here.

The Way We Use Personal Information

American Forests will not sell or rent to third parties any individually identifying information, such as names, email addresses, mailing addresses, telephone numbers, or any other personal information which you voluntarily provide to us, except in the following situations:

  • To provide the services you have requested
  • To the extent necessary to comply with applicable laws or valid legal processes;
  • To protect American Forests intellectual property and other legal rights;
  • We occasionally have third parties perform services on our behalf, such as data processing, marketing, analytics, advocacy and outreach, hosting, billing, social media integration, fraud protection, etc. These third parties have access to your personal information only as needed to perform their services for American Forests and are contractually obligated to maintain the confidentiality and security of the personal information.

Managing Your Information

You can gain access to, update, correct, or have deleted any voluntarily provided information at any time. In addition, each specific electronic communication sent from American Forests always includes a link to unsubscribe. To have your personal information reviewed and edited, please contact, or at our mailing address listed below.

Our Commitment to Data Security

We use appropriate technical and organizational measures to protect the personal data that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal data. In particular, any personal data provided to American Forests is handled with due care and security, and will not be used in ways other than as set forth in this Policy.

Children Under Age 18

American Forests does not knowingly collect information from children under the age of 18. For their protection, American Forests asks that those under 18 years of age do not submit information to us without the consent of a parent or guardian.


Images, text, software, documentation, electronic text and image files, audio and video clips, and other materials on American Forests' website(s), including and all subdomains of, or in emails, newsletters, or in print are the property of American Forests except where otherwise indicated and are fully protected by copyright laws and other restrictions. Furthermore, copyrights and other proprietary rights in the materials on this site may belong to individuals and entities other than American Forests.

American Forests expressly prohibits the copying of any protected or copyrighted materials on American Forests' website(s), except for the purposes of fair use as defined by copyright law and as described below. This prohibition includes the downloading of site content for commercial use or for use on personal websites.

Fair Use

Fair use of copyrighted material includes the use of protected materials for noncommercial educational purposes, such as teaching, scholarship, research, criticism, commentary, and news reporting. Users who wish to download or print text and image files from American Forests websites' for such uses must request American Forests' express permission by contacting Rekha Patricio, Vice President of Marketing and Communications, at 202-737-1944 or by email. Users must cite the author and source for this material as they would material from any printed work and the citation should include the URL http: None of the content may be altered or modified.

Linking to other websites and subdomains of may include links to other websites that are not operated or maintained by American Forests and are not covered by this Policy. The processing of personal data on these third party websites including by use of cookies, is subject to these third party's notices and terms and conditions. Please review the notices and terms and conditions of each website you visit.

We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

Updates to this Policy

We may update this Policy from time to time in response to changing legal, technical or business developments. When we update our Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Policy changes if and where this is required by applicable data protection laws.

You can see when this Policy was last updated by checking the “last updated” date displayed at the bottom of this Policy.

How to contact us

If you have any questions or concerns concerning this Policy or the way we process your personal data, or if you wish to exercise your data privacy rights as described above, please send inquiries to:


Telephone: 202.737.1944

Toll-Free Number: 1.800.368.5748

Mail: American Forests, 1220 L St, NW, Suite 750, Washington, DC 20005-4079

Last updated December 4, 2023.

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Suite 750
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